About us

Maths on Toast is the family maths charity. We want everyone to love maths, to feel it’s achievable and ‘for them’. The charity was founded in 2012.

Our Theory of Change, below, explains how our creative, community maths activities can support positive experiences of maths – needed because maths anxiety, along with inherited beliefs about maths ability, is prevalent in the UK.

We work with our audiences and creative partners to develop products, activities and ideas, and we work with community partners to ensure we reach the broadest possible audience – including people who might face barriers to attending our public events.

Theory of Change

Maths on Toast theory of change

Meet the team

Alexandra Fitzsimmons – Founder and CEO

Alexandra studied maths at the University of Cambridge. Since then, she has spent almost a decade working in museums and creative media – for example, working directly with visitors on family activities at the V&A, and as an international exhibition design consultant.

Alexandra is a Fellow of the School for Social Entrepreneurs. When not running Maths on Toast, she teaches Museum Studies as part of the MSc Science Communication at Imperial College London.



Francesca Piacentini – Event Leader

Francesca started her professional life as a primary school teacher. She now leads family maths events for Maths on Toast, and also works for a number of other heritage and community organisations.




Maths on Toast’s Trustees are (from left): Paul, Sophie, Holly, Reena, Alison and Rebecca.

Dr Alison Clark-Wilson is a former secondary school mathematics teacher who is now a Principal Research Associate within UCL Institute of Education.  Alison is a Fellow of the Institute of Mathematics and its Applications. She currently serves as an elected member of the Executive Committee for the British Society for the Learning of Mathematics.

Rebecca McCaffry is a Fellow of the Chartered Institute of Management Accountants, where she leads their public sector research programme. She has a particular interest in helping finance professionals work more effectively with their non-financial colleagues.

Holly McGivern is an experienced people and budget manager. She works for a Central London Council, where her specialisms include social housing and systems thinking. Her previous work tackling overcrowding in council tenancies resulted in what is now nationally recognized as a good practice approach to this area of work. Holly also has an interest in American literature and two cats.

Reena O’Neill is a marketing communications consultant with nearly 20 years experience spanning social enterprise, charity, public and commercial sector organisations. Over her career, she has redeveloped a number of website, microsites and intranets for organisations and campaigns. For the past five years she has been working with charity website specialists Fat Beehive providing advice to clients on user experience principles and practices to improve the user journey and achieve their charity’s goals. She now works freelance for a range of organisations including University College London.

Sophie Smith Sachdeva is a freelance arts and heritage professional, who has recently founded a small press. Sophie has previously worked for Arts Council England, for the Story Museum in Oxford, and for international design consultancy Event Communications. Sophie also writes poetry and speaks Chinese.

Dr Paul Wilmott studied mathematics at St Catherine’s College, Oxford, where he also received his DPhil. He has written several textbooks on the mathematics of derivatives and risk management and is the publisher of a popular finance website and a bimonthly magazine.


Here’s a message from our founding team of Trustees back in 2013.


Join the team

If you are interested in joining our team please follow this link to find out about opportunities.

Legal stuff

We are a company limited by guarantee (8196529) and a registered charity (1151486) based in London. Our registered address is Block D Hackney Community College, Falkirk Street, London, N1 6HQ.

Our governing documents can be downloaded here.